Then, you can use a boolean search to find zero in on those people and ignore less relevant job titles. Finding decision makers: Looking back at your past deal cycles, you should be able to see common job titles for decision-makers.Or, you can just use it to make multiple lists, whatever makes sense for your workflow is possible. With a boolean search, you can create a single list of prospects across multiple personas. That means you’ll have prospects within a wider range of personas. Targeting multiple personas: You may sell multiple products or into multiple industries.You can also be specific about what not to include to disqualify prospects who are less likely to become leads. You can get hyper-specific about job titles, companies, locations, keywords in their profile, and every other of the many fields LinkedIn provides. Finding leads: Assuming you know the kind of people that are likely to buy your product, finding more of those people is much easier with a boolean search.It’s almost like a secret government database that the CIA would use, but for sales…well, maybe not that secret, but you get the idea.īoolean search helps sales teams in three ways: It’s like a shortcut for you to use your company’s internal intelligence (like ideal customer profiles) in the real world. You and/or your company have made the effort to identify target personas for the different solutions you offer, so why not make it easier to find those people in real life?īoolean search makes it easier for sales teams to find the right people to make meaningful and impactful connections with. Once you’ve identified a target persona, it’s easier to find people that fit the bill using boolean search operators-saving you countless hours of scrolling through the results to try to find the right prospects.īoolean Search Helps Sales Teams Work Smarter, Not Harder They can also help you find specific people for any kind of networking need, or find a specific job if you’re ready to jump ship… Only on LinkedIn, however, boolean searches can help your outbound sales prospecting efforts. These kinds of searches are not just for LinkedIn but are ubiquitous across all search engines, including Google, Yahoo, and Bing. With LinkedIn boolean searches, you can easily filter for both of those job titles and only see people relevant to your outbound efforts. For example, you may be looking for chief marketing officers and VPs of marketing in the food and beverage industry. Boolean search allows for complex searches by combining keywords and operators that include "AND," "OR," and "NOT." They also include quotation marks and parentheses that are important for helping you search for-or exclude-specific keywords.īoolean searches come in handy for sales reps using LinkedIn for outbound prospecting.
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